Accepting new clients

The growth
operator your
brand
is
missing.

Catabox is a fractional CMO and growth partner for DTC and CPG brands. We sit at the intersection of strategy and execution — from the boardroom to the ad account to the Shopify backend.

catabox — growth_dashboard
Engagement model Fractional CMO
Coverage Strategy → Execution
Channels covered Full-stack
Industry focus DTC · CPG · Retail
Roster Limited availability
Account manager Senior talent only
AI-augmented Active
Fractional CMO Paid Media Shopify Development Amazon Ads Growth Strategy Klaviyo CRO Attribution Meta Ads Retail Launch GA4 Subscription Strategy TikTok Ads LTV / CAC / MER Fractional CMO Paid Media Shopify Development Amazon Ads Growth Strategy Klaviyo CRO Attribution Meta Ads Retail Launch GA4 Subscription Strategy TikTok Ads LTV / CAC / MER
01

Operator, not agency

Most agencies sell strategy. We build it and execute it — in your ad accounts, your Shopify backend, your dashboards. No middlemen, no handoffs.

02

Small roster by design

We intentionally limit client load. You get direct access to senior talent — not a junior account manager with a template and good intentions.

03

Built for founders

We think about cash flow, contribution margin, and real ROI. Not impressions, not vanity metrics. We've owned businesses — we get what's at stake.

What We Do

Full-stack growth.
No gaps.

We cover every lever that moves revenue — from strategy to code. Most firms are strong in one or two areas. We're built different.

Strategy
Growth Strategy & Leadership
  • Fractional CMO & marketing leadership
  • Revenue-tied growth plans (CAC, MER, margin)
  • Prioritization frameworks
  • Forecasting & growth modeling
  • Budget allocation across channels
  • KPI dashboards & reporting
  • Agency, vendor & team management
  • Retail + DTC omnichannel thinking
Paid
Paid Media
  • Meta — strategy, setup, optimization, scaling
  • Google Ads (Search, Shopping, PMax, YouTube)
  • Amazon Ads management
  • TikTok Ads
  • Retail geo-targeting campaigns
  • Attribution analysis
  • Creative testing frameworks
  • Landing page optimization
Ecomm
Ecommerce & Conversion
  • Shopify buildouts & optimization
  • CRO & funnel optimization
  • PDP optimization
  • Subscription strategy
  • AOV optimization
  • Offer creation & promotion planning
  • Merchandising strategy
  • Checkout optimization
CRM
Retention & CRM
  • Email marketing strategy
  • SMS strategy
  • Lifecycle flows
  • Klaviyo
  • Push notifications
  • Review generation systems
  • Winback campaigns
  • Loyalty & subscription growth
Analytics
Analytics & Operations
  • GA4
  • Looker Studio
  • Triple Whale-style reporting
  • Attribution troubleshooting
  • MER / LTV / CAC analysis
  • Tracking implementation
  • Google Tag Manager
  • Privacy & consent troubleshooting
Retail
Marketplace & Retail
  • Amazon Seller Central
  • FBA / FBM operations
  • Retail launch support
  • Costco / Walmart / Sam's / Grocery
  • Instacart support
  • Geo-targeted retail campaigns
  • Promotional planning
Technical
Technical / Execution Layer
  • Shopify development + Liquid edits
  • WordPress
  • Integrations & product feed management
  • Marketing automation
  • Troubleshooting without waiting on dev
  • GTM + tracking implementation
Why Catabox

Built different.
By design.

Eight reasons founders choose us over every other option.

01

Operator, Not Just Strategist

We build strategy and execute it. Dashboards, ad accounts, Shopify code, creative reviews — all of it. Board-level to hands-on, fast.

02

Founder Mindset

We understand cash flow constraints, think profitability over vanity metrics, and make decisions with incomplete information.

03

Cross-Functional Depth

Most firms are strong in 1–2 areas. We bring real depth across ecommerce, paid media, CRM, marketplaces, analytics, and ops.

04

Startup Friendly

Comfortable with ambiguity, fast timelines, building processes where none exist. Multiple hats, zero complaints.

05

Speed & Responsiveness

Fast turnaround, high availability, bias toward action. No bureaucracy, no committees — decisions and execution.

06

Data + Judgment

We use data heavily, but we know when judgment has to carry the weight. Knowing which to lean on is the real skill.

07

Small Roster, High Attention

We intentionally limit client load. Founders get direct senior access — not a junior account manager proxying for someone else.

08

AI & Efficiency-First

Heavy AI usage to increase speed and cut waste. Automation where it creates leverage — more output, no headcount bloat.

Industry Focus

Deep CPG roots.

Not generalist marketing knowledge. Category-specific operator experience built across years of hands-on CPG growth work.

Subscription brands Supplements Food brands Outdoor brands Retail launches Amazon Omnichannel growth Offer strategy Promotional calendars DTC ecommerce Walmart / Costco / Sam's Instacart
How We Work

Fast. Embedded.
Outcome-focused.

We plug in like a senior team member — not a vendor waiting on briefs.

Step 01

Assess

We audit your current state — channels, metrics, team, processes — and identify the highest-leverage opportunities fast.

Step 02

Align

We build a growth plan tied to your actual revenue goals, margin targets, and cash flow realities. No fluff, no vanity metrics.

Step 03

Execute

We get into the accounts, platforms, and code. We build, test, and optimize — fast, without waiting on committees.

Step 04

Scale

What works gets systemized. Reporting, playbooks, and processes that let you grow with confidence.

Ready to grow?

No pitch decks. No fluff. Just a direct conversation about where your brand is and where it needs to go.

Get In Touch →